The Annual Stallion Service Auction (SSA) helps the KWPN of North America underwrite the many programs offered to its members and breeders; including the Keuringtour, the foal and yearling futurity, our educational opportunities and breeder & sports awards programs. On average, we have 50-80 stallions participating and we raise $40k- $60k in proceeds.
We see the Stallion Service Auction as a superb tool for extensively promoting the participating stallions- this means that donating to our SSA brings you as a stallion owner or agent, a lot of exposure. We promote extensively before and during the SSA. The auction item descriptions are very complete and attractive. This, together with the huge reach we have in the equestrian community in North America and beyond, means a large increase in awareness about your stallion amongst potential and existing breeders.
The date of the 2026 SSA will be determined soon! Are you a stallion owner or agent and interested in donating in the upcoming SSA? Email the office or mark it down on your Stallion Activation form.
Contact the office for more information: or .
 Promotion of the donated stallion(s) on our social media prior and during the SSA
 A ‘Keur level’ promotional package per donation for more extensive advertising throughout the year (minimum value of donation $500)
 One free membership per donated stallion
 50% discount on activation per stallion the following year
 Foals by your stallion get free Futurity entry the next year, yearlings the year thereafter
 Free Futurity entry for all foals by SSA stallions the following year
 A voucher for a $100 discount on foal registration for every winning bidder
 One free foal registration & One free membership for the highest SSA bidder
 Supporting a good cause
 Getting a good deal!
Since 2024 we are using the platform ‘Givebutter’ for our fundraisers. This platform offers more payment options to our bidders and we think the design is very attractive. Take a look HERE and see who donated to our 2025 Stallion Service Auction.